When I started blogging in 2014, it seemed OH SO simple. Some cute props, an Olympus PEN that I couldn’t afford and pretty outfits… That’s all I felt I needed. HAHA! Oh, Laura.
I could literally write out anything and (some) people would read. I have wondered if I re-started blogging too late.
Instagram was just a place that you would create over-saturated, super-bright imagery in order to help build your blog audience. Bloggers were doing their best to fake it until they made it, I included. And then it changed. I don’t know when things began changing for other bloggers and influencers but I do know when it changed for me. And that’s when it stopped being fun.
My blogging hiatus only lasted a few months before I created a new site. However, I gave up on that pretty quickly too. Sadly, I just didn’t feel the passion for it any more. I thought I needed a break but it turned out I just needed to quit altogether. Sitting down to a keyboard became a chore instead of a place where I could tap away my thoughts and feelings. So, what have I decided to do differently?
I stopped trying to be like everyone else.
In order to try and be successful, I attempted replicating what others were doing. Whether it be how they were writing, blog designs or poses. I would even buy things other bloggers were gifted in order to seem as if I was apart of the same club. But I wasn’t it wasn’t me. I’m not that much into fashion and beauty, so why was I trying to be? Who knows?! Maybe it was a life I liked looking in on as opposed to living myself.
I quit attempting to be a fashion blogger.
I HATE TAKING OUTFIT PHOTOS. Surely, I can’t be the only one. Firstly, I can’t pose for shit. It’s awkward and cringy af. The pictures never came out like they did in my head and I was too impatient to find places to pose in for hours on end. Plus I felt as if I was going places JUST to pose there and that took the fun out of doing things.
I’m more honest than before.
I think many influencers feel as if they need to be very “fluffy” when some days I wish they’d just be like “THIS IS SHIT.” I like real life, I love the rawness of human behaviour. I am very much more positivity but I prefer honesty over sunshine and rainbows. So, I am being the person I am without trying to sugar coat it.
I stopped filling my days with blogging and concerning myself over stats.
When you start making a few quid from writing, you don’t want to stop. You enjoy making money from your hobby. But then you become addicted. Well, I did.
I would fill my days with pinning, promoting, writing and photography just to help boost my stats in order to get more collaborations. Now I post as and when I’m inspired to.
I’m no longer pretending to be an expert.
I used to share blogging tips when I was a very small time blogger. WHY would anyone listen to someone who is getting 100 views a day (a lot less than that now I’ve relaunched here).
BLOGGING IN 2020 & BEYOND
Blogging nowadays is much harder because there are so many out there.
Even in 2014, blogging was a little bit of a competitive sport. We all wanted collaborations with our favourite brands and to be paid to create the content we loved. Can you imagine the number of emails PR companies were getting from bloggers asking to work together with brands that they’ve worshipped?
The micro-blogging became the here and now. Blogs weren’t as sought after because Instagram had a visible audience and is completely visual.
There are a few things I’ve noticed with blogs in 2020 that stand out more than others. And that includes the following:
- A product or a service to sell (e-course, book, clothing, beauty)
- Something to give your readers (freebies, webinars)
- Editorial style posts with professional photography
Are these things I want to do? Not really. I totally support those who put in the effort, I admire their drive and the fabulous creations they have come up with. Could I do it? Probably not. I’m not that imaginative and I don’t have a fan base (yet) that will invest in anything I have to offer.
The way I blog now is making me happier.
- Blogging when I feel like it about topics I can discuss confidently and honestly.
- Not too much pressure on having scheduled social media or relying on using Pinterest to drive traffic.
- Using photos I like and some of which are my own. Others are quality images from free stock websites and I have no shame about using them because they’re better than my crappy pics.
I’m laid back about it, doing it how I want and if people care about what I’ve got to say, then I love you. You’re my new bestie.